Augmented reality (AR) is an emerging technology that has the potential to revolutionize many industries, including gaming, education, and retail. In recent years, augmented reality research has been booming in Latin America, with many universities and research centers leading the way in AR development. Jonajo Consulting, a design and technology consulting firm, has historically sourced talent from Latin America and continues to do so. In this article, we’ll explore why augmented reality research is thriving in Latin America and how this technology is being used in various industries.
Why Augmented Reality Research is Booming in Latin America
There are several reasons why augmented reality research is booming in Latin America:
- Investment in Research: Many Latin American governments and universities are investing heavily in research and development, with a particular focus on emerging technologies like augmented reality. This has led to the establishment of world-class research centers and laboratories that are leading the way in AR development.
- Highly Skilled Workforce: Latin America has a highly skilled workforce, with many graduates in fields like computer science, engineering, and design. These graduates are often fluent in English and have experience working with international companies, making them ideal candidates for augmented reality research.
- Strong Industry Partnerships: Many research centers in Latin America have strong partnerships with industry leaders in the technology sector, such as Google, Facebook, and Microsoft. These partnerships provide access to cutting-edge technology and resources, as well as opportunities for collaboration and innovation.
- Supportive Ecosystem: Latin America has a supportive ecosystem for innovation, with many incubators, accelerators, and funding programs available to support startups and entrepreneurs. This provides a fertile ground for the development of new augmented reality technologies and applications.
How Augmented Reality is Being Used in Latin America
Augmented reality is being used in a variety of industries in Latin America, including:
- Gaming: Augmented reality is being used to create immersive gaming experiences, such as Pokemon Go and Harry Potter: Wizards Unite. These games use augmented reality to overlay virtual elements onto the real world, creating a new level of interactivity and engagement.
- Education: Augmented reality is being used in education to create interactive and engaging learning experiences. For example, augmented reality can be used to overlay virtual models onto real-world objects, such as the human body, making it easier for students to understand complex concepts.
- Retail: Augmented reality is being used in retail to create virtual try-on experiences, allowing customers to see how products will look on them before making a purchase. This can help reduce returns and increase customer satisfaction.
Jonajo Consulting and Augmented Reality in Latin America
Jonajo Consulting has historically sourced talent from Latin America and continues to do so. With its highly skilled workforce and supportive ecosystem for innovation, Latin America is a prime destination for companies like Jonajo Consulting that are looking to develop cutting-edge augmented reality technologies and applications. By leveraging the advantages of augmented reality research in Latin America, Jonajo Consulting is able to provide its clients with world-class solutions that are innovative, effective, and cost-efficient.
Augmented reality research is thriving in Latin America, thanks to the investment in research, highly skilled workforce, strong industry partnerships, and supportive ecosystem. Augmented reality is being used in various industries, such as gaming, education, and retail, to create new and innovative experiences. Jonajo Consulting’s commitment to sourcing talent from Latin America is a testament to the region’s potential as a major player in the augmented reality industry in the years to come.